Jennifer Kuzo, President of Visit Lebanon Valley is, without exaggeration, a visionary. She speaks with a buttery soft voice and a twinkle in her eye. Her enthusiasm is electric. Since the beginning of our time working with her, we’ve designed dozens of billboards and hundreds of print ads. Together we’ve produced countless postcards, itineraries, merch, and handouts. But the unquestionable highlight of each year has been to design the county’s official Visitor’s Guide. From cover art to page layout, each issue has been labored over for months leading up to print and distribution.
At our weekly planning meetings, Jennifer unveils the agenda for upcoming features and spreads and we present our concepts for her to review. Here’s a little-known fact: Marshall has a printing compulsion that demands a constant supply of high-quality ink and paper, while Jennifer has a deep-seated need to save every single one of his mock-ups in neatly organized manila folders. They are truly a designer-client match made in heaven.
People love to say that print is dead, but Jennifer Kuzo (and Level Eleven) disagrees. She uses print as an intentional companion to her robust online resources. And we’re proud to have played a valuable role in that over the years.
